|
30 May 2008 - OVER 300 YEARS OF HISTORY BEHIND NEW APPLEWOOD CIDER
Varieties of apples such as Dabinett and Redstreak have been used in new Applewood Cider which is a collaboration between award-winning Hall & Woodhouse (founded in 1777) and Thatchers Cider of Somerset (founded in the early 1900’s). With over 300 years of history spanning many generations between the two companies, the new Applewood Cider is an example of cider making expertise and brewing passion.
Aged in Oak, and made to recipes which have been handed down through four generations of the Thatchers’ family, the new Applewood Cider is the first cider to be bottled by family brewers Hall & Woodhouse. It joins the Brewery’s premium traditional bottled ales including best selling and multi award-winning Tanglefoot and Fursty Ferret.
“This has been a great project to work on with Thatchers and the result is, we believe, the first national Cider brand in off-trade to be launched in Dorset. Badger is proud to put Dorset on the map with this new premium oak aged Cider. We know that cider is bought by 30% of households and that real ale and cider are bought by the same consumers, so we have been keen to add a premium cider with real provenance to our stable. Thatchers Cider is known throughout the UK and we feel that the team at Thatchers has the same values and ethos as Hall & Woodhouse – to produce premium quality, distinctive drinks with a regional story,” said Rick Payne, Brands Marketing Manager at Hall & Woodhouse.
The new Applewood Cider is rustic, medium dry, and 6% ABV. The apples used are grown in the West Country where rich fertile soils provide perfect apple growing conditions.
Following extensive consumer research, Hall & Woodhouse has new distinctive bottles for its range of Badger award winning, traditional bottled ales and Applewood Cider. The new bottle design combines heritage with elegance and, in addition uses over 27% less glass resulting in a significant environmental benefit; 1,500 tonnes of glass packaging waste per year are saved, the equivalent of 1,100 tonnes CO2.
Hall & Woodhouse, based in Blandford, Dorset is the largest regional family brewer of premium ales in the UK. Under its well respected brand name of Badger, it produces some of the Country’s most distinctive bottled ales and has a record five Tesco Drinks Awards under its belt. Badger bottled ales have grown 11 fold in the last decade and boast just over 10% market share of bottled ale in Multiple Grocers ; more than double the market share in 2000.
For more information please contact:
Contact: Rick Payne, Brands Marketing Manager
Telephone: 01258 452141
Email: richard.payne@hall-woodhouse.co.uk
 View other press releases
 |
General & Trade Enquiries
For general or trade related enquiries please select the relevant link below:
|
|
